When choosing to advertise your business or project there are a variety of options on how to go about it. Options like TV ads, radio commercials, social media campaigns, and newspaper articles can take a lot out of your budget. One option that has proven to be successful time and time again is custom banners.
Most people are probably thinking, “Banners are better than Facebook?” and while that depends on what you are advertising and how much you have to spend, banners can a successful as well as cost efficient option for your business. I would highly recommend them for small businesses that thrive off of a local clientele.
Custom banners are highly durable yet can easily be removed and used over and over again. There are multiple ways to install them and most will come with grommets so you can easily attach them wherever you like without damaging the banner itself. For the banner to be successful, placement is key! If you are using it in front of your business, be sure it can be seen from afar and there are no trees or anything blocking the view for those driving by. Using a spot light at night may also be a good idea so customers can locate you.
Due to the fact that banners are made with vinyl, it is easy to create a fun, vibrant banner. Vinyl decals that are used for the lettering come it a variety of colors and can be cut to just about any size or shape. When designing your banner, it is important to keep in mind that you want the lettering to stand out and also be easily readable from afar. Picking a detailed script font may not be the best option. Also, make sure your colors pop, putting yellow lettering on a white background can make it very hard to read, however if you use a black background the yellow will really stand out.
Graphics are also key and can be what sets your banner apart from the others. Be sure your image is eye grabbing but not so distracting that it takes away from the information you’re trying to get out there. Many sign shops have the capability of printing out multi-colored images (much like you printed them off on your home computer) giving you the opportunity to use your own graphics and logos without having to simplify them.
One of my favorite things about using banners is their versatility. If you want to hang it on the side of your building, you can do that. If you go to trade shows often or are setting up booths banners are great options for that as well in that they can easily be moved around and folded up when you’re ready to go!
No matter what your business, custom banners are a simple, cost efficient option to help advertise your business. From their versatility to the wide range of design options, they are truly a great option for all your signage needs.