Archive | March 2016

3 Affordable Political Campaign Signs

download (19)Your political campaign runs on money, but that doesn’t mean it’s made of money. The good news is it doesn’t have to be with cheap, innovative solutions that won’t leave your pockets empty by the end of the day. When you’re running a political campaign for your local, state or national elected position stick to the marketing material that works! Here we have our top three political campaign signs you can get at an affordable rate, guaranteed to bring you the attention your campaign needs to succeed.

Getting your campaign kickstarted means blanketing the market with your campaign, letting people know who you are, what you stand for and what they can do to take part. That’s the great part of about Bumper Stickers because they allow you to do exactly that at a relatively inexpensive price point. Made from adhesive vinyl stripes, bumper stickers can be mass produced and easily distributed to the masses.

When working on a budget, but looking to attract as many eyeballs to your campaign as possible, you shouldn’t shy away from the small investment found in political magnets. Typically used to be applied to vehicles on either side, magnets have great potential to be seen by hundreds to thousands of individual voters depending on your location and commutes. This typically works best as a method for your entire campaign staff, to ensure continuous promotion throughout the day at multiple geographic locations.

Lastly, when working with affordable political campaign signs, you’d be crazy to ignore what has become the staple for campaigning, the fairly affordable investment: Lawn Signs. Typically made from a sturdy corrugated plastic material ranging in size, but typically about 18×24 inches. Lawn signs are produced with metal stands to extend their height to about two feet off the ground. Which is great for placing lawn signs near roads or sidewalks where high grass may be an issue. Due to their size, they are incredibly good for close foot traffic and farther vehicle traffic. This and due to their affordable cost, has made lawn signs immensely effective for political campaigns.

If you have additional questions on Lawn Signs, Stickers, banners, Magnets or Bumper Stickers feel free to contact the experts who have served for over a decade in the political signage industry, or check out their educational political videos and tool tips scattered across their website for any additional information on political signage.

A Great Advertising Option

download (18)When you own a business, you know that advertising is a vital part of your marketing plan. The need to grab the attention of new customers as well as keep the attention of your existing customers is key in keeping your business going. While we all think of social media advertisements, radio and television ads as well as billboards and newspaper ads, one very effective yet underutilized method you may not have considered.

One popular trend for advertising that has come about recently is decals. This is a great option for advertising in that they can be customized and used in so many ways. If you want simple lettering for windows or company cars, you can choose from a variety of colors of vinyl die cut letters. On the other hand if you want to include a graphic or use a variety of colors, full color prints on white vinyl may be the better option. This lets you use whatever graphics you may already have for your company and not have to worry about color matching or anything like that. Decals can also be cut to just about any shape and size you want! That means that you can choose from millions of font options for lettering or can pick a fun, unique shape for your decals so that they stand out from the crowd.

Vinyl decals are also very versatile. You can use them as stickers to be handed out kind of like business cards. This proves to be very useful in that if someone gets a sticker, chances are they’re going to stick it to something! For you this means that it will be on display for even more people to see rather than being placed in a wallet or drawer somewhere.

Decals can also be used for vehicle graphics. I’m sure you’ve seen your local landscaper or roofer drive by with their company logo and information on the side of their truck. These graphics are often made with vinyl decals due to the durability and weather resistance of the material. While the decals are made to last, they are also very easily removable and can be switched out if something changes such as your phone number or email address.

One other application that is great for vinyl decals is signs! From custom banners to yard signs, vinyl is a great way to put your company out there on signage. As mentioned before, vinyl can be cut to just about any shape or size meaning you can create a very unique image for your business. Vinyl also tends to be cheaper than porcelain or metal lettering yet can be applied to a variety of surfaces. Vinyl banners are a great and simple way to advertise your business in a variety of settings while something like a metal or corrugated plastic sign may be a more durable and permanent option.

This entry was posted on March 15, 2016, in Advertising.

Ethical Bribes Create Trust, Value and Leads

images (4)If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.

One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As the story goes, when she first came up with the idea for a business Debbie tried to sell her cookies. Not many people were interested.

Rather than give up, she put a “sample” plate together, going door to door, offering free cookies to whomever was willing to take some.

Within a short period of time word got around how good the cookies were. Debbie Fields aka Mrs. Fields, quickly went from giving her cookies to reluctant strangers to building a multi-million dollar enterprise. Granted, there was a lot of work building the business, but had Mrs. Fields not been willing to give people a taste of what she offered, she would have ended up like countless others; throwing in the towel, chanting, “This stuff doesn’t work.”

Actually, giving people a sample of what you do can work great. In the online space you can offer eBooks, eReports, videos, audio files, podcast shows and articles to name just a few of the many ways to create value first before asking for the sale.

Make sure whatever you offer is of very high value. The notion that it can be low quality because it’s free is way off base. After all, in many cases this is the first touch point potential customers have with you.

Additionally, make sure that you have a clear path to where you want to take people. What is your end game? Where do you want potential buyers to end up? What needs to be put in place to make this happen?

If you’re a consultant who uses free reports to secure leads, do you have a process in place to follow up with those who have expressed interest by opting in for your report.

An obvious path would be:

  • Opt in
  • Series of follow up messages
  • An invitation to complete an assessment
  • A complimentary coaching call for those who put effort into the assessment
  • A discussion on what solutions you provide via various consulting programs

Authors, a chapter of your book turned into a report is a really nice giveaway. Another idea for authors is to shoot a short video that explains something written about in your book. Then there’s the idea of hosting a webinar on a topic that is directly related to your book.

Bottom line is this; whatever industry you’re in, if you are a service based business, offering free content is one of the best ways to gain trust, generate leads and grow your business while serving your market.

Signage, the Under Utilized Advertising Tool

download (17)Less than 20 years ago, no one imaged they’d be able to advertise their company through a crazy thing called the internet. With more and more advancements in technology, advertising is becoming more and more popular and easy to do. We’ve become so focused on reaching our online followers that we often forget those who aren’t online; those who drive past your business every day or maybe driving down the highway past a billboard for your business. Advertising got its start long before the internet and many forget to consider the old reliable form of signage.

If done correctly, signs can be a creative, attractive, and informative way to help boost business as well as stand apart from your competition. According to studies, 50% of new customers choose to enter a business because of a sign that attracted their attention. This just goes to show that sometimes old ways are the best ways.

Signs act as a silent salesperson. The great thing about a sign is you design it, install it, and then let it do the work for you. Signage in front of a business stands as a reminder for future instances where your business may be needed as well as a marketing tool to draw customers in while driving past. Signs used inside your business can help customers locate certain products and even encourage spontaneous purchases on certain items.

Signs are an essential component of marketing for a business. Signs that feature logos are a great way to help reinforce your brand. Signs are also a great way to draw attention and convey important information about your company. Outdoor signs have 24 hour a day, 365 day a year visibility meaning their impact on customers is continuous while you only have to pay a one-time fee for it.

If you’re going to be purchasing a sign for your business, it is important to consider the different types available. Signs come in a variety of materials such as metal, plastic, and wood. If you’re looking for something that may not be very permanent or easily movable, vinyl banners may be a great option. For signs mounted to the sign of a building, metal is typically a great option. Corrugated plastic signs are great for contractor companies such as landscapers and roofers to show “hey we did this work” at previous worksites. All of these options can easily be customized with vinyl decal lettering which comes in a variety of color options and can be printed to just about any shape or size. It is also very durable and weather proof!

This entry was posted on March 3, 2016, in Advertising.