Archive | January 2016

5 Reasons Why You Should Use Acrylic Displays

download (11)Store owners appreciate the importance of display of merchandise. Glass is the obvious material to use in the display. But it is fragile and expensive. For this reason, acrylic is a better substitute. Here are some of the reasons why you should consider using acrylic displays:

It is Transparent

Any material that finds its way in store displays has to be transparent. But not all transparent materials are ideal for displays. Some materials refract light distorting the shape of the items in the display. Most types of glass have a green tint, which may affect the appearance of display items. Acrylic neither refracts light nor does it have a tint. It is perfectly clear and transparent.

It Strong

Acrylic is fairly strong considering it is a plastic. It can accommodate a lot of weight. This may reduce the need for many stands, consequently reducing the amount of money spent on display stands. Since it’s strong, acrylic lasts for a long time. Display stands do not last forever. They scratch, chip or break. Acrylic stands are long lasting and can withstand large amounts of physical impact.

They are flexible

The flexibility of the acrylic material is exploited to make stands of different designs. Acrylic can make hanging stands, large display cases, or small display cases. There are no limits to size and shape of stands with acrylic.

They are easy to maintain and safe

With glass displays, breaking is a major safety concern. When glass breaks it shatters into many tiny pieces which are sharp enough to cause injury. Acrylic is strong and does not break easily. Even if it were to break, it would shatter into large pieces that are not sharp, thus reducing the chances of injury. Acrylic cases do not require a lot of attention. You need to dust them once in a while. You can use a wet cloth to wipe them. The scratches can be polished out using wax.

They protection your products

Acrylic displays can be used outdoors. But outdoor presentation creates the problem of sunlight exposure. Some items are delicate and may get destroyed by sun rays. Acrylic blocks over 90% of ultraviolet rays passing through it. Also, the display is impenetrable by moisture and dust.


Clearly, acrylic displays are the best in the market. While the displays are great they tend to easily scratch. The cool thing is that most manufacturers counter this problem by applying wax over the surface. When making your purchase, ensure that the unit you are buying has a waxed surface. Also, ensure that you buy it from a reputable store.

Using Signs to Advertise Your Business

download (12)No matter what your business, in order to gain new customers, you need to advertise. While the internet and social media have become a great platform for that, unless you are a large business, chances are you won’t be able to reach all of your audience using that method. Studies have actually shown that 50% of new customers for start-up businesses come in because of a sign that caught their eye. With such a large part of customers typically living or working within a 5 mile radius of any business they enter, it is important to have on site advertising to help draw in those new customers.

For me, road trips were a part of growing up. Loading up the car and traveling across the country you get to see a lot of things you normally wouldn’t. One of my favorite memories from those long trips was always the excitement you experienced when you saw a sign saying “so many miles” until “world’s largest whatever”. Being from the Midwest, cornfields were a common site on road trips and it was always great to spot a sign giving you hope for something exciting ahead. I remember when we first moved into our town there were yard signs every half mile or so going down the main highway, each one with a single word that once you passed them all read “5 miles until world’s greatest hot dogs at Jeanie’s Weenies”. Those passing by would be so curious as to what they were reading that by the time they reached the end of the signs they were left wanting to go try Jeanie’s Weenies! This just goes to show the effectiveness of signage for your business.

Signs don’t always have to be lining the highway. Most businesses will have a metal sign out front to help customers find their location. These signs, although simple, must be eye catching and easy to read. There have been multiple times driving down the road where I see a sign and can’t read it until I’m right up on it, making it too hard stop or causing me to have to turn around. Bright colors are a great way to grab attention, but you need to be sure that they contrast enough with the background and are not made invisible if the sun is shining on the sign. Fancy fonts can also lead to complications when customers are trying to read your sign. Overall just keep it simple yet informative.


This entry was posted on January 21, 2016, in Advertising.

Smart Things to Do for Event Marketing

images (3)Promoting items or services through standout occasions is still irregular and is autonomous all the way yet is particularly successful. There have been distinctive names for it like live showcasing, event marketing, experiential advertising and so forth and this is a courageous new world for exploding products or services to customers or working in innovative overlays for certifiable spots with the single motivation of drawing in buyers.

Pulling up important occasions and ensuring that buyers are kept drawn in for quite a while after the occasion is over ought to be an essential objective that all event marketing companies ought to concentrate on and here are a couple of tips that can truly make the event showcasing organizations achieve their objective.

  1. Making occasions inside an occasion

Making little auxiliary occasions inside the essential occasion can be a savvy thing to accomplish for reaching out to the customer one on one. These occasions likewise give an advertiser the possibility of getting specifically connected with his planned clients for quality collaboration and letting them to know more about the item he is offering. Success in this sort of strategy relies on getting the clients to be occupied with occasions they have never taken an interest in and they ought to likewise appreciate that to the most.

  1. Utilizing the online networking method

On cutting edge occasions, as part of advertising processes advancement, connecting with customers through online exercises on well-known online networking platforms assumes a noteworthy part and this can unquestionably get many new doors to open for your strategies. One of the real points of interest of using online networking for experiential marketing is that your level of progress is never managed by the extent of the occasion that you have chosen, given you have arranged it in a right manner and also have the instruments for legitimately executing that.

Having proper event marketing technology is tremendously essential for accomplishing objectives and utilizing the most extreme advantages that these online networking platforms can give to a business. Having a special hash tag that is short and essential, making limited period arrangements for various online networking platforms, promoting your products both online and offline are just a part of the strategy which for the achievement of the promotional activities are intensely needed. Online networking can likewise be used for analyzing participation and keeping your customers drawn in throughout the occasion. By showing online networking information at the venue, it additionally helps to sort out any limited time battles. Telling an account of your firm’s online networking and then requesting your visitors to rate the promotional events, products, services etc. are methods for keeping clients engrossed even after the occasion is over. By this, you can surely expect enhancements in the coming days for your business.

For guaranteeing success of an occasion sorted out by experiential marketing companies, employing external specialists is a decent decision. Sorting out occasions and connecting with clients through out is clearly an occupation of expert specialists. Having the best quality manpower can possibly be the main distinction that can separate success and failure of this strategy.

This entry was posted on January 13, 2016, in Advertising.

Marketing, The Event Marketing Way

download (10)The entrepreneurial spirit is well and truly alive in some of us. We use our minds; the ideas we get to better the world around us, and our own little world. We get ideas that may matter only to a particular set of people, but we go ahead and work on it anyway. More than the fact that it helps people, we do it because it’s something we feel we’re good at doing, and that it’s worth doing more than something else we might do to get more money. It’s something we’re passionate about, and that reflects in the way we go about it. It might be a workshop about how to write better, or about the best way to maintain a healthy lifestyle. It might be an improvement on a pin or an accessory to better accessorize mobiles. It might even be a new organization to promote our most favorite cause.

Whatever the cause, event marketing plays a huge role in guiding that to success. The best idea might not reach the people it is meant to help if strategic marketing is not there. If it does not reach the right door, the opportunity for the product or event to knock on it and reach the heights it merits goes away quickly. And more often than not, that opportunity does not knock twice. So how to make sure that the opportunity is not lost? The easiest solution perhaps is to use social networking and spread the word by word of mouth. That does help in bringing some exposure to the event. But serious entrepreneurs might consider a different approach, and that is to use event-marketing companies to ensure that the event acquires the right customer.

Through event marketing technology, the best event marketing companies will stay ahead of the requirement using the most efficient and effective strategies for your event. They will analyze your product and find the best audience, be it stay-at-home parents or working professionals using the most modern technology. They’ll ensure your product is showcased in the right places, be it workshops or country fairs, tailgating parties or the lounges at the airport. If your product is best promoted in the street, they’ll find a way to do that efficiently as well. Every product has a message, and a voice. Through their work, it is ensured that that message is delivered strongly to the masses.

The best event marketing companies will be current and certified. They’d have the right staff to help the right client. They’d have the leverage with the media to make sure that the publicity happens on time. They understand that technology changes, so they know to adapt, but ensure your product and the security it warrants does not get compromised.

So instead of only going by word of mouth, maybe investing in the right event marketing company will be a good call. By doing so, there’ll be little that you’d need to do to showcase your work. Instead, you can focus on making better products.

This entry was posted on January 7, 2016, in Advertising.