4 Tips for Making the Most Out of Your Digital Menu Board

download (26)So you’ve made the plunge and decided to switch to a digital menu board in your drive-through, fast food restaurant, or coffee shop. What can you do to make sure that you’re using it to its greatest potential?

During your opening phases for preparation to implement digital menu boards, make sure to think about the full scope of your design and it should fit in seamlessly with your brand’s current design features and brand messaging. Don’t forget who you’re targeting!

1. Focus on pre-bundled combos or meals. Customers, whether in a drive-through or in line indoors, tend to get nervous when asked what they want to order. Devoting enough space to combo meals helps the customer make a decision fast, and can help you to up-sell products.

2. Make it readable. Customers often report that either menu boards are too high up, or the writing on them is too small. Nothing’s more frustrating than not being able to see the menu when you’re hungry-except maybe spending money on digital signage only to have nobody read it. Place your menu board in a visible location, and make

This entry was posted on May 27, 2016, in Advertising.

Everything You Ought To Know About Vehicle Wraps

download (23)Media companies are continuing to find ways to reach out and grab attention. Their marketing strategies have become extremely sophisticated and advertisements extremely eye catching. Vehicle wraps have been shown to be the most effective form of advertising available in today’s market.

Vehicle wraps also known as vehicle graphics and vehicle advertising is the most cost-effective way to spend your advertising dollars. Your advertising message can be displayed in a colorful and most entertaining way. Your advertising can be seen by tens of thousands of people a day, 24 hours a day and 365 days per year.

Vehicle Wrap Types

Vehicle wraps and vehicle graphics is suitable for:

1. Boats

2. Buses

3. Cars

4. Cargo Vans

5. Motorcycles

6. Trailers

What are the options?

– Full Wrap

The full wrap is the most effective marketing tool currently available. It incorporates your company colors, logo and marketing messages. All these style elements are combined with eye-grabbing graphics that turn heads.

– Partial Wrap

The partial wrap integrates your vehicle’s base color into the design of the marketing message. The philosophy behind the design is the same.

– Graphics

Pairing your graphics with lettering allows the graphics to do their

Using Vinyl Banners to Advertise

download (22)When choosing to advertise your business or project there are a variety of options on how to go about it. Options like TV ads, radio commercials, social media campaigns, and newspaper articles can take a lot out of your budget. One option that has proven to be successful time and time again is custom banners.

Most people are probably thinking, “Banners are better than Facebook?” and while that depends on what you are advertising and how much you have to spend, banners can a successful as well as cost efficient option for your business. I would highly recommend them for small businesses that thrive off of a local clientele.

Custom banners are highly durable yet can easily be removed and used over and over again. There are multiple ways to install them and most will come with grommets so you can easily attach them wherever you like without damaging the banner itself. For the banner to be successful, placement is key! If you are using it in front of your business, be sure it can be seen from afar and there are no trees or

This entry was posted on May 22, 2016, in Advertising and tagged .

5 Reasons You’re Not Getting Good Work Out of Your Advertising Agency

download (24)Business owners know one key to profit and successful growth is an effective advertising campaign. After all, it’s tough to stay in business when people don’t know about your business. Hiring an advertising agency is a smart way to get creative solutions for company recognition, but sometimes that’s not enough. Your sales may remain flat and your customer base may stagnate or even drop off if you’re not getting good work out of your advertising agency. If you’re not getting the results you were hoping for – the ones that you’re paying hard-earned money for – here are five reasons why that may be case:

You’re not being honest with the agency

An ad agency is there to solve problems, not read minds, so give clear direction on where you’d like advertising to take your company – and if you don’t know the answer to that then make sure you let your agency know. If you see something you like in an otherwise bad strategy, point it out and let your group work on that. Give open feedback to a new pitch by talking about

Vinyl in Advertisements

download (25)In today’s society, advertisements bombard us on a daily basis. Chances are a large portion of outdoor advertisements you see have some sort of vinyl decal applied to them. But why vinyl? Why not use a heavy plastic or metal, something a little sturdier? We’ll cover why vinyl is the most popular option for this application.

First of all, it’s important to know what vinyl is. Vinyl is defined as a synthetic resin or plastic consisting of polyvinyl chloride particularly used for covering materials. Essentially it is a very thin and versatile plastic. As we all know, plastic has a million uses and is water proof, making it ideal for outdoor use. Because of the thin nature of vinyl, it is also very flexible, yet durable which means it can easily be cut into different shapes and placed on a variety of surfaces.

If you are going to spend the money on advertisements, you want them to last a long time. Vinyl is durable, light weight, and waterproof. This means that it can withstand all types of weather for long periods of time without being

This entry was posted on May 5, 2016, in Advertising.

The Importance of Monument Signs for Your Business

download (21)Signs are one of the best ways to capture customer attention. They create the first impression about the brand. Outdoor monument signs can be very useful to create a lasting impression.

Architectural monument signs guide the customers to your business. They are highly visible and attract the potential clients. As they are permanent signs beside the sidewalk, they provide more exposure and promote company’s brand for both feet as well as vehicular traffic.

– Flexibility of Business Signs

A well-designed sign provides a professional image and says a lot about the company. Business signs can be customized to suit the location. They can be designed in any size and shape. The choice of colors and the preference of people in the locality should be kept in mind to have a better attraction.

Using images on the signs along with the company’s logo tell the customers about the enterprise and make them know more about the products and services. The image is better since people remember an image better than letters.

– Cost and Exposure of Signs

Signs are low-cost and provide 365-day exposure irrespective of varying weather conditions. They

Practical Advantages of Vehicle Graphics Over Traditional Advertising

download (20)Succeeding in business is not an easy task. It requires strategic thinking and an open mind to grab opportunities and explore new avenues to penetrate the market. Traditionally companies used to have the loyal customer base and competition was not as intense as now which made it relatively easy for businesses to survive. Modern day businesses face cut-throat competition and have to innovate continuously to survive in today’s highly disruptive environment. Vehicle graphics is one such form of publicity with advantages that ripple.

Benefits of Vehicle Graphics

The increasing mobility of customers has made graphics for vehicles attractive. It is one of the most cost effective forms of advertising and provides an excellent return on investment.

– Wider Reach – Its appeal comes due to its extensive reach. Vehicle graphics reach a broad audience. According to Outdoor Advertising Association of America, vehicle graphics generate 30,000 to 70,000 daily impressions depending on the city. They are also said to have the lowest cost per impression.

– Better Awareness – Due to a wider reach, graphics also improves the awareness of the brand among people. More people start knowing

Importance of Banner Stands for Your Business

images (6)No matter what is the size of your business, it is important for you to display your business in a professional manner. And in order to do that, you certainly need to adopt some better strategies or business displaying platforms. However, banner stands accompany the best in presenting your business professionally among the potential audience. It helps to fetch their attention and consequently grow in it.

Though there are enormous ways of displaying your business, banner stands play a great role in reaching the largest number of population and promote your business. With this, there are many other advantages of having a banner stand for your business which add a lot to its importance.

With globalisation, no business leading company stays limited to a particular area. And, to expand their business they have to move from one place to another, arrange the events, conferences and display what they have to offer in the best possible way. And, to meet those standards, banner stands can be used appropriately. As they are portable, one can easily carry them along with and display it easily out there. The

This entry was posted on April 1, 2016, in Advertising.

3 Affordable Political Campaign Signs

download (19)Your political campaign runs on money, but that doesn’t mean it’s made of money. The good news is it doesn’t have to be with cheap, innovative solutions that won’t leave your pockets empty by the end of the day. When you’re running a political campaign for your local, state or national elected position stick to the marketing material that works! Here we have our top three political campaign signs you can get at an affordable rate, guaranteed to bring you the attention your campaign needs to succeed.

Getting your campaign kickstarted means blanketing the market with your campaign, letting people know who you are, what you stand for and what they can do to take part. That’s the great part of about Bumper Stickers because they allow you to do exactly that at a relatively inexpensive price point. Made from adhesive vinyl stripes, bumper stickers can be mass produced and easily distributed to the masses.

When working on a budget, but looking to attract as many eyeballs to your campaign as possible, you shouldn’t shy away from the small investment found in political magnets. Typically

A Great Advertising Option

download (18)When you own a business, you know that advertising is a vital part of your marketing plan. The need to grab the attention of new customers as well as keep the attention of your existing customers is key in keeping your business going. While we all think of social media advertisements, radio and television ads as well as billboards and newspaper ads, one very effective yet underutilized method you may not have considered.

One popular trend for advertising that has come about recently is decals. This is a great option for advertising in that they can be customized and used in so many ways. If you want simple lettering for windows or company cars, you can choose from a variety of colors of vinyl die cut letters. On the other hand if you want to include a graphic or use a variety of colors, full color prints on white vinyl may be the better option. This lets you use whatever graphics you may already have for your company and not have to worry about color matching or anything like that. Decals can also be

This entry was posted on March 15, 2016, in Advertising.

Ethical Bribes Create Trust, Value and Leads

images (4)If you’re like most experts, you’re looking for ways to reach more of your market in order to build trust, create value and ultimately do business.

One of the best ways to do this is to give potential customers and clients a “taste” of what you do by way of samples. Someone who perfected this model is Debbie Fields. As the story goes, when she first came up with the idea for a business Debbie tried to sell her cookies. Not many people were interested.

Rather than give up, she put a “sample” plate together, going door to door, offering free cookies to whomever was willing to take some.

Within a short period of time word got around how good the cookies were. Debbie Fields aka Mrs. Fields, quickly went from giving her cookies to reluctant strangers to building a multi-million dollar enterprise. Granted, there was a lot of work building the business, but had Mrs. Fields not been willing to give people a taste of what she offered, she would have ended up like countless others; throwing in the towel, chanting, “This stuff doesn’t work.”


Signage, the Under Utilized Advertising Tool

download (17)Less than 20 years ago, no one imaged they’d be able to advertise their company through a crazy thing called the internet. With more and more advancements in technology, advertising is becoming more and more popular and easy to do. We’ve become so focused on reaching our online followers that we often forget those who aren’t online; those who drive past your business every day or maybe driving down the highway past a billboard for your business. Advertising got its start long before the internet and many forget to consider the old reliable form of signage.

If done correctly, signs can be a creative, attractive, and informative way to help boost business as well as stand apart from your competition. According to studies, 50% of new customers choose to enter a business because of a sign that attracted their attention. This just goes to show that sometimes old ways are the best ways.

Signs act as a silent salesperson. The great thing about a sign is you design it, install it, and then let it do the work for you. Signage in front of a

This entry was posted on March 3, 2016, in Advertising.

How Hiring A Display Advertising Company Can Boost Your Sales

download (15)Marketing isn’t something that you can learn about overnight, which is why many businessmen and women struggle to market their business successfully. Often people who are put in charge of the marketing for a company have no previous experience in the sector themselves so when they go about hiring an agency to do the work for them, they don’t really know what they should be asking for.

Throwing money at any old agency and asking them to market your business isn’t necessarily going to do you business any favours. You need to find out exactly where your business needs work doing, what is currently working and what is not, and what sort of marketing you would like to implement.

You need to understand your business and your customers in order to really generate more sales. Being able to understand what work needs to be done will help you select the right agency, and will ensure that you can oversee any work that is done for the business without feeling hopeless, lost or confused throughout the entire process.

Knowing what your business needs will allow you to

How To Hammer Out A Scope of Work Agreement With Your Advertising Agency

download (16)Advertising is quickly becoming one of the most important factors in determining the success of businesses. Positioning your brand or product correctly is just as important as creating that brand or product in the first place. Having the right advertising talent in your corner coaching you through the battle for recognition and exposure is not only beneficial, but crucial in today’s competitive market place.

Creating an excellent scope of work agreement is the keystone to implementing a successful marketing campaign. Here are some tips on how to hammer out a scope of work agreement with your advertising agency.

1. Have clear objectives

The overall goal of a well written scope of work agreement is to summarize all the important points from start to finish. A SOW as it is called, should explain the type of work to be done, the timelines and milestones to be met, any requirements in quality as agreed upon by the client and agency, as well as pricing. In order to ensure all these work together and in confluence with each other it is important to have clear objectives. Clearly stating the

How Publishers Should Set Up Their PMP Deals

download (14)Private programmatic marketplaces and PMP deals are common buzzwords in the publisher and advertiser communities. But what are they really?

So what is a private marketplace (PMP)?

A private marketplace is your own little auction house for ad views. The buyers competing for those views are ones you invite to join.

Private marketplaces or PMPs are like a members’ only club where members are served exclusive offers that are not offered to non-members. Just like other private membership clubs, the intimate setting generates trust and increases transparency on both sides. Premium programmatic with PMPs is a kind of bridge. It fills the gap between resource-consuming direct deals (that don’t always yield the best CPMs possible) and open RTB exchanges (where publishers are not ready to offer their premium inventory).

In recent years, PMPs saw a decline in popularity because PMP implementation has always been considered unscalable. Less advertisers vying for your inventory meant that PMPs were usually placed at the bottom of a publisher’s ad inventory waterfall. But that all changed with growing adoption of header-bidding.

Chasing Waterfalls

Header bidding is yet another buzzword being thrown around in the

Why Promotional Items Are Necessary for a Good Organization

download (13)Benefits of Promotional Items

Promotional items provide lots of benefits to an organization because it is a first step to getting into the customer’s home. Through the promotional items, an organization enters into the customer’s home and gets feedback about their product. No one trusts on the new product and does not like to purchase it until they get some positive reviews about that particular product. It is only possible if you give the promotional giveaway to people for testing or checking the product and once they find it out perfect then automatically, your sale would increase.

There are lots of benefits of promotional items, which an organization gets and it increase the revenue of the organization instantly. When an organization starts selling any problem, then in the marketing of the product, they keep a certain budget because when you launch the product, no one purchases your product because it is an unknown product. Therefore, you have to give promotion on each of the item to people for making your name in the market and then gradually, people start recognizing your brand. So it is

5 Reasons Why You Should Use Acrylic Displays

download (11)Store owners appreciate the importance of display of merchandise. Glass is the obvious material to use in the display. But it is fragile and expensive. For this reason, acrylic is a better substitute. Here are some of the reasons why you should consider using acrylic displays:

It is Transparent

Any material that finds its way in store displays has to be transparent. But not all transparent materials are ideal for displays. Some materials refract light distorting the shape of the items in the display. Most types of glass have a green tint, which may affect the appearance of display items. Acrylic neither refracts light nor does it have a tint. It is perfectly clear and transparent.

It Strong

Acrylic is fairly strong considering it is a plastic. It can accommodate a lot of weight. This may reduce the need for many stands, consequently reducing the amount of money spent on display stands. Since it’s strong, acrylic lasts for a long time. Display stands do not last forever. They scratch, chip or break. Acrylic stands are long lasting and can withstand large amounts of physical impact.

They are flexible


Using Signs to Advertise Your Business

download (12)No matter what your business, in order to gain new customers, you need to advertise. While the internet and social media have become a great platform for that, unless you are a large business, chances are you won’t be able to reach all of your audience using that method. Studies have actually shown that 50% of new customers for start-up businesses come in because of a sign that caught their eye. With such a large part of customers typically living or working within a 5 mile radius of any business they enter, it is important to have on site advertising to help draw in those new customers.

For me, road trips were a part of growing up. Loading up the car and traveling across the country you get to see a lot of things you normally wouldn’t. One of my favorite memories from those long trips was always the excitement you experienced when you saw a sign saying “so many miles” until “world’s largest whatever”. Being from the Midwest, cornfields were a common site on road trips and it was always great to spot

This entry was posted on January 21, 2016, in Advertising.

Smart Things to Do for Event Marketing

images (3)Promoting items or services through standout occasions is still irregular and is autonomous all the way yet is particularly successful. There have been distinctive names for it like live showcasing, event marketing, experiential advertising and so forth and this is a courageous new world for exploding products or services to customers or working in innovative overlays for certifiable spots with the single motivation of drawing in buyers.

Pulling up important occasions and ensuring that buyers are kept drawn in for quite a while after the occasion is over ought to be an essential objective that all event marketing companies ought to concentrate on and here are a couple of tips that can truly make the event showcasing organizations achieve their objective.

  1. Making occasions inside an occasion

Making little auxiliary occasions inside the essential occasion can be a savvy thing to accomplish for reaching out to the customer one on one. These occasions likewise give an advertiser the possibility of getting specifically connected with his planned clients for quality collaboration and letting them to know more about the item he is offering. Success in this sort of

This entry was posted on January 13, 2016, in Advertising.

Marketing, The Event Marketing Way

download (10)The entrepreneurial spirit is well and truly alive in some of us. We use our minds; the ideas we get to better the world around us, and our own little world. We get ideas that may matter only to a particular set of people, but we go ahead and work on it anyway. More than the fact that it helps people, we do it because it’s something we feel we’re good at doing, and that it’s worth doing more than something else we might do to get more money. It’s something we’re passionate about, and that reflects in the way we go about it. It might be a workshop about how to write better, or about the best way to maintain a healthy lifestyle. It might be an improvement on a pin or an accessory to better accessorize mobiles. It might even be a new organization to promote our most favorite cause.

Whatever the cause, event marketing plays a huge role in guiding that to success. The best idea might not reach the people it is meant to help if strategic marketing is not

This entry was posted on January 7, 2016, in Advertising.